Our Marketing Moves People!
In this day, when 99% of buyers are using the internet in their home search, having a real estate agent that gets your home found online can make the difference between a quick sale at top dollar and a home that sits and gets stale.
Three decades in media and marketing and seven years owning a digital marketing consultancy means that not only will we get your home in front of more potential buyers, we will get your home in front of the RIGHT potential buyers. And, we can prove it! Can your agent?
All buyers aren’t the same! A buyer for a $700,000 home is different buyer than one for a $1,700,000 home. Our process includes creating a specific marketing plan for your specific home. Cookie cutter, 25-point plans don’t cut it! Your home is unique and the marketing to sell it needs to be unique, too!
While most real estate marketing plans will tell you about how much advertising they plan to do, our process requires a targeted plan that focuses on buyers for your specific home.
We create a “Buyer Profile” that tells us the type of person and family who will find your home ideal. With a buyer profile, we know what the buyer finds important and where the best place is to put your home in front of them. With this information, we create messaging and media plans specific to your home to target your buyers!
Why wait to tell people your home is for sale?
Through the use of our pre-lauch process, we find that our listings sell much more quickly and for higher prices.
We don’t wait until the day before your house goes on the market to start marketing. Think weddings. Would you invite your guests the day before the wedding? Of course you wouldn’t! So why do that when selling your home?
Instead, we build interest BEFORE your home goes on the market to create anticipation and excitement among buyers. By doing this, you are much more likely to see offers right away.
Our pre-launch process can make this happen for you, too!
If you would like to find out how our digital marketing and pre-launch processes would help sell your home quickly, at a great price, with terms you like, shoot us a quick note here, and let’s set up a time to talk!
But what about ads in that fancy real estate magazine?
Did you know that ad in that magazine don’t get printed until 4-6 weeks after the your home is photographed? Wouldn’t you prefer to have your home SOLD by then? We sure would!
(Wanna know a dirty little secret about the ads in that real estate magazine?
They’re really more about the agent getting listings than selling your house! Shhhh!)
The two great things about digital marketing, different from magazine and newspaper advertising, postcards, door hangers, and other types of promotion most real estate agents use is that digital marketing is immediate and provides quantifiable analytics!
Here are 6 questions you should ask your real estate agent:
1) How many people saw your home advertised on Facebook? Who were they?
We can show you!
2) How many people viewed the video of your home? Who were they?
We can show you that, too!
Our real estate videos have been seen by many tens of thousands of people this year. Marketing your listing with video is a must in today’s market! We are leading the way!
3) How many buyers clicked through to your listing on their web site?
Yep, we count those numbers, too!
4) What kind of TARGETED internet advertising are they running?
We will share that information any time!
5) Who are they emailing and what are their email results?
Our email is opened at more than twice the rate of the industry average!
6) How do they use Google Ads to reach targeted buyers?
We are Google Ads Certified getting your home seen by buyers searching for homes just like yours!
Are you selling a luxury home? We can make sure your home is seen by buyers with significant income levels and net worth!
Selling investment property? We’ll get your property in front of investors!
We do things with our digital marketing that aren’t possible with traditional marketing! If your agent isn’t up to speed on how to use digital marketing to sell your home, is she really the right agent for you?