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DIGITAL MARKETING FOR REAL ESTATE HAS BECOME MORE IMPORTANT THAN EVER!
Buyers are shopping for homes online more than ever before.
Our clients are way ahead of the game!
Their homes have been sold with the Yoffie Real Estate Group’s Digital Marketing Suite for years!
We provide our buyers and sellers with the best possible experience by staying on the forefront of real estate and marketing technology.
You deserve the best, and that's what we provide.
All Our Listings Have 3-D Virtual Home Tours!!
Our client’s properties are seen on the most trafficked web sites online
Online advertising can be the difference between a home SALE and a STALE listing sitting on the market!
Ask yourself this:
Why would you hire a real estate agent without the proven ability to market homes with ALL the latest digital technology?
There are very few real estate agents who have true product marketing experience in today’s digital world – it’s generally not a skill that you pick up as a real estate agent.
Digital Marketing Knowledge
We bring digital marketing knowledge from our decades of corporate sales and marketing work in other industries prior to our real estate careers.
We are able to market your home in ways that just aren’t possible the old fashioned way.
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One of the changes we expect when the current crisis is long behind us is that home buyers will have become much more comfortable making home buying decisions remotely.
Digital Marketing has never been more important for home sellers and 3D video has become a required tool!
We do things with digital marketing that other agents don’t even know are possible! We can prove it!
Can that other agent you are talking to?
Google Search
Getting your home found online starts with putting your home where people are looking. That starts with Google Search.
When you look at the Google Searches we’ve linked below, you will notice two things:
The Yoffie Real Estate Group is at or near the top of page 1
The old-fashioned real estate agents in El Dorado Hills are nowhere to be found!
Ask us for a sampling of the types of searches buyers will use and see for yourself who is there (us, eldoradohillsrealestateagent.com), and who isn’t (the old-fashioned realtors)!
We’re happy to send you a comprehensive list of search terms where buyers can also find us and YOUR HOME when listed for sale with us!
Compare Our Results on Zillow to Other Listings!
Our listings get far more views on Zillow than similar listings. In the case of 1573 Terracina Drive, well over 4x more views!
The Result: In 16 days, over 80 groups of buyers came through 1573 Terracina Drive resulting in 5 solid offers for the buyer to choose from!
Here are just some of the tools we use to sell your home:
Ongoing website design and development
Landing page design and lead capture
Content marketing
Email marketing
Database management
Direct mail
Paid social media marketing
Organic social media marketing
Geotargeting
Remarketing
Google Analytics and data analysis
Marketing automation
Search engine optimization
Partnership marketing
Pay per click
Our professional marketing accreditations include:
Our ability to use these tools in a sophisticated manner provides our sellers with a proven advantage!
Hubspot Agency Partner Certification in content marketing, inbound marketing, and search engine optimization.
Google Adwords Certification in advanced aspects of Google Ads and search engine marketing.
Hootsuite Social Marketing Certification, an industry-recognized certification that demonstrates expertise with the essential elements of social marketing.
We market your home in ways most agents don’t even know are possible!
All buyers aren’t the same!
And your home shouldn’t be marketed as if they are. Cookie cutter, 25-point plans don’t cut it! Marketing is a process, not a checklist!
A buyer for a $700,000 home is different buyer than one for a $1,700,000 home. Our process includes creating a specific marketing plan for your specific home. Your home is unique and the marketing to sell it needs to be unique, too!
While most real estate marketing plans will tell you about how much advertising they plan to do, our process requires a targeted plan that focuses on buyers for your specific home.
We create a “Buyer Profile” that tells us the type of person and family who will find your home ideal. With a buyer profile, we know what the buyer finds important and where the best place is to put your home in front of them. With this information, we create messaging and media plans specific to your home to target your buyers!
Here are 7 questions you should ask any real estate agent you interview:
1) How many people saw your home advertised on Facebook? Who were they? We can show you!
1,801 People Reached in 3 Days!
2) How many people viewed the video of your home? Who were they? We can show you that, too!
26,900 People Viewed This Listing Video for a Combined Total of Over 425 Hours!
Our real estate videos have been seen by many tens of thousands of people this year. Marketing your listing with video is a must in today’s market! We are leading the way!
3) Do they build a dedicated web site for your home and show you how many buyers clicked through? Yep, we do both those things!
Thousand of Potential Buyers View Our Listings on Our Web Site Allowing Us to Re-Market to Them
Our website is designed to be an ongoing resource for buyers, bring them back to look for houses time and again!
Our Website Averages 100 Visitors Every Day – Most Agent’s Sites Don’t See That in a Month!
4) What kind of TARGETED internet advertising are they running? We will share that information any time!
24,442 Saw This Online Ad! Your Home is Seen by on Over 100 Web Sites by People Shopping for Homes Like Yours!
5) Who are they emailing and what are their email results? Our email is opened at more than twice the rate of the industry average!
Does your agent have email results like this?
6) How do they use Google Ads to reach targeted buyers?
We are Google Ads Certified getting your home seen by buyers searching for homes just like yours! After they view your home on our site or on Facebook, we retarget them across the web to remind them of their interest. We don’t just market to warm bodies, We use Google Advertising to put your home in front of buyers searching for homes just like yours!
7) What keywords to they rank for and what keywords will they use to help buyers find your house during their online home search?
We can provide you with a list of keywords and the search results for those keywords showing our site, and your home, are showing up on the first page when buyers are searching online for houses in Serrano and El Dorado Hills. What’s more, you will notice when we share these searches with you who doesn’t show up in search!
We do things with our digital marketing that aren’t possible the old-fashioned way!
If your agent isn’t up to speed on how to use digital marketing to sell your home, is she really the right agent for you?
We put digital marketing to work selling your home in ways that most agents don’t even know are possible! You will notice the difference digital marketing makes when selling your home!
What about ads in that fancy real estate magazine?
Did you know that ads in that magazine don’t get printed until 4-6 weeks after the your home is photographed? Wouldn’t you prefer to have your home SOLD by then? We sure would!
Wanna know a dirty little secret about the ads in that real estate magazine?
They’re really about the agent getting listings, not selling your house!
Why would you want a realtor who spends more time, money, and effort marketing themselves than they do marketing your home?
Instead, we get your home seen by buyers across the country and around the globe – starting day one!
Your luxury home listed with us gets seen by over 750,000 agents in 140 countries. We put your listing in the Wall Street Journal and WorldProperties.com where it gets seen all over the United States and by international buyers around the world!
Your profile is almost complete! Just a few more details from you.
By digitally signing this form you are providing with your express written consent to send you business and marketing communications via text messages (SMS), email, and by calls or prerecorded messages dialed by a natural person or by an automatic or automated telephone dialing system. This express written consent applies to each such email address or telephone number that you provide to us now or in the future and permits such communications regardless of their purpose, unless you opt out of SMS marketing communication when submitting this form. Consent not required to register. Message frequency varies, message and data rates may apply. Text STOP to cancel, call for help.
By digitally signing this form you are providing with your express written consent to send you business and marketing communications via text messages (SMS), email, and by calls or prerecorded messages dialed by a natural person or by an automatic or automated telephone dialing system. This express written consent applies to each such email address or telephone number that you provide to us now or in the future and permits such communications regardless of their purpose, unless you opt out of SMS marketing communication when submitting this form. Consent not required to register. Message frequency varies, message and data rates may apply. Text STOP to cancel, call for help.